I had a great call with an old friend yesterday. He was calling me because he and his wife wanted to sell their home and buy a new one. He started by saying, “I know you guys really concentrate on Buckhead and Brookhaven so this may not be something you’re even interested in.” I realized that perhaps something I had posted or advertised gave him this impression, and my heart sunk. We actually try to intentionally not give this impression because it’s not true. If you look at our sales this year you’ll find us all over metro Atlanta including Marietta, Decatur, Smyrna, and even Dallas! We live in Brookhaven and go to church in Buckhead so Buckhead and Brookhaven business comes naturally, but it’s worth mentioning that we are not considered “neighborhood” real estate agents. I’ve always laughed and defended that our specialty is real estate, not an area. We have made a conscious effort to not concentrate in one place. For one, we love our city, and we appreciate the benefits that all areas offer. I actually grew up in Duluth, and my family has lived in Marietta and Roswell. I love those areas and know them exceptionally well. I wouldn’t stop working outside the perimeter just because I live inside it. I can’t blame an agent for wanting to work only in one geographical area of the city. That’s awfully convenient. It’s actually the old school way of doing real estate, and it can work. From my perspective, I see clients all the time moving from one area to an absolutely opposite area within the city. This could be the downsizing empty nesters in East Cobb looking for a jivey intown condo or it could be the Midtown young professionals who just had their first child and want a taste of the swim/tennis neighborhood lifestyle. In either case, it is my job to be able to speak knowledgeably about Atlanta. If I don’t know it, I will be the first to tell you, and I will connect you with the absolute best person for that area.
One of the really great aspects of a global powerhouse real estate company like Keller Williams is that we are connected with the best and the brightest real estate agents everywhere. I’ve helped clients find agents all over the contiguous United States this year. I have access to performance numbers on all the agents I refer, and I personally talk to the agents to discover the right fit. I have a script of questions that quickly hone in on an agent’s professionalism, urgency, and ethics, and I don’t just give out any name.
So the moral of the story here is never assume that we don’t work an area. Chances are we not only work it, but we work it well. Always ask us. If it’s outside of Atlanta, we will connect you with the rockstar agent you deserve. We want to be your one stop real estate resource for metro Atlanta and beyond!
Written by Andy Peters, The Peters Company