The statistics from the 2nd quarter of 2012 indicate that prices have hit bottom and that homes sales are on the rise. If you are about to list your house and you think packing is months away, well think again, because The Peters Company is about to tell you how to sell your Metro Atlanta home in as little as two weeks…
You are going to need us to repeat this, because you won’t believe what you are about to hear. This is a seller’s market, yes, a seller’s market! Sellers have the strongest selling position for the first time in five years since the thriving Atlanta real estate market of 2007. For the first time in years, the Months of Supply is 4.0 (6-7 months being a balanced market). To give you a point of reference for how drastic this change is, the Months of Supply last year (2011) was 14 months. This leap reveals that homes are in high demand, and it is no wonder since resale home sales have jumped by 6%. Your home is in high demand, and you can use this information to your advantage if you keep reading.
Contributing factors to the strengthening seller position are that median rental prices are at the highest they have been in years, home resales are beating new home sales by 6% and active resale listings have decreased steadily over the past year. This has caused buyers to act quickly since there is less to choose from. The current median Days on Market is 80 days, and this includes homes that are not priced properly. Sellers also have a stronger selling position because quantity supplied of distressed property has slowly increased while quantity supplied of non-distressed property has decreased making non-distressed property a sought after commodity due to their favorable condition over distressed homes. The chart below shows that the median sales price of non-distressed homes has jumped to $222k, while median sales price for distressed homes has dropped to $87k. Homes that appear to have a higher value (non-distressed homes) have been selling for more because there are less active listings and this has pushed up the median price. Homebuyers in general are willing to spend more money for a non-distressed home.
The YELLOW bar is Non-Distressed property and the RED bar is Distressed property.

Reasonable and realistic pricing. As highly rated Atlanta real estate agents, we know the value of pricing property with precision, and we will show you how. According to 2nd quarter 2012 statistics, if you price your home correctly, you will get about 98.1% of your Sales-to List Price and you will likely only spend a median of 21 Days on Market. On the flip side, if you are not realistic about the current state of the real estate market, then you will only get 87% of your Sales-to-List Price and you will spend a whopping 99 Days on Market. The chart below will walk you through what a difference listing your house properly will make. Even if you price your home for $30,000 less than you want to sell it for, you can still make $7,200 more in profit and spend 78 less days trying to remind your three year-old the importance of constantly keeping their toys off the ground.

Don’t compare your pricing with other homes. It is easy to do; your neighbors are listing their home for $50,000 more, but they do not have your curb appeal and you know for a fact that their choice of colors will send any homebuyer running. When it comes down to it, if you price your home realistically and according to the market, your neighbor’s overpriced home will help you sell! According to recent statistics, 32% of all homes listed failed to sell altogether, and this is likely due to overpricing. Out of the listed homes 68% sold, and 37% of that 68% (55.1% of homes sold) had to have their price adjusted. The chart below shows that 55.1% of homes sold required a price reduction, and homes that were previously listed could have failed to sell because they were not priced properly the first time. A total of 69% of homes listed have been unrealistically priced, and this will cost them both in carrying costs during unnecessary Days on Market and lower Sales-to-List price ratios. If you price your home correctly and if you have the right agent, then your median Days on Market will be 21 days and your median Sales-to-List ratio will be 98.1%. Currently 22.5% of all homes listed have received more than 100% of Sales-to-List Price, mainly due to multiple offer situations, because it is accurately priced. This is what you want!
S/L =Sales-to-List. DOM=Days on Market

Let your home play dress-up. During an interview with our profession home stager, Tasha Moody, she reveals of the homes she has professionally staged, 85% have a contract within 60 days. “Do I have to empty my house and refurnish it in order to sell it quickly?” Absolutely not! The Peters Company recommends that you stage your home if it is vacant because it will appear to have a higher value and it will also be even more appealing than vacant distressed homes. Keep in mind, your home doesn’t have to be vacant to stage it! A home stager can still come to help stage your already furnished home. Tasha gives us all incredibly valuable and cost effective staging tips for occupied homes here in one of our more recent blog posts. Simple things such as fresh paint and new bedding can go a LONG way! Don’t put off staging your home and rearranging furniture in order to make it feel more welcoming and appealing.
Appraisals – Don’t guess the value of your home. The Peters Company uses a professional appraiser from D. S. Murphy before we list a home. We recommend pre-listing appraisals for several reasons. First of all, it is good to have an objective opinion about the market value of your home to make sure that you can afford to sell. This ensures that you are not wasting your time or money listing your home and anxiously waiting for a buyer who will give a good enough offer. Remember, an appraisal is different from a home inspection, and appraisers do not evaluate the structure or mechanical systems of your home, like HVAC, plumbing, electrical, etc. They only tell you the current market value. Secondly, the buyer’s lender will always require an appraisal of their own before they approve a loan or mortgage. You don’t want to be surprised by what your home appraises for. We don’t look at the appraisal as the final stop for pricing property, but it is just another buoy that helps us establish value and hopefully improve your position through quality staging and world class marketing. Finally, we use D. S. Murphy because their appraisers specialize in neighborhoods, such as Dunwoody appraisals, Buckhead appraisals, Brookhaven appraisals, and other Metro Atlanta appraisals. This specialization gives their appraisal the most accuracy. Don’t throw a dart at a dart board hoping you understand what your home is worth. The decision to sell your home can be a costly one in more than one way if you guess wrong.
If you are looking to sell your Atlanta home, please call The Peters Company. We are one of the top rated real estate groups in Atlanta on Kudzu.com, and it’s no wonder our 2012 YTD Sales-to-List Price is 98% and our median Days on Market is 13 days! If you compare us to the median averages of all Atlanta real estate agents then you will see the dramatic difference. Currently, the median Sales-to-List Price is 91% and median Days on Market is 80 days. If you are looking to sell your Metro Atlanta home then you want The Peters Company. Call us today at 404-419-3619.