We’ve all felt it. You walk into a listing presentation or sit down for a coffee with a new buyer, and there is an invisible wall between you. You have the market data, you have the beautiful marketing materials, and you have the best intentions. So why don't they trust you yet? The truth is, trust isn’t something you tell people to have; it’s something you demonstrate over time. At the recent Keller Williams Family Reunion in Atlanta, Georgia, I broke down the psychology of consumer trust in...

We broke down the data from Atlanta, Savannah, Charlotte, Columbia, and Greenville to see which markets are cooling off and which are absolutely on fire. Here is our ranking from #5 to #1 . Stop Watching the National News If you are trying to figure out the real estate market by watching national headlines, you are likely getting the wrong picture. Real estate isn't national; it’s hyper-local. A strategy that works in Georgia might be a disaster in South Carolina. Andy and I recently sat down...

120 Leaders. 2 Days. One Question: Who will we become in 2026? If you want to know where the heart of Legacy lies, you have to go back to 1998 in Greenville, South Carolina. It was there, in that vibrant city, that Andy and Lesley Peters first met. It was there, on Lesley’s graduation day from Furman University, that they got engaged. And last week, it was there—at the historic Westin Poinsett Hotel—that we celebrated our 9th Annual Legacy ALC Retreat. Since Andy and Lesley stepped in as...